who we are
Story. Promise. Values. Founder.
Our Story
Introducing the new golden age: Vrokhi.
We are a generation of women who are still wearing pieces passed down to us by our grandmothers. We have respect in our center: for nature, human connection and intrinsic value. Each and every piece at Vrokhi is an investment; pure 18k gold – nothing plated. All of our pieces have been given succinct attention to detail and are carefully crafted by artisan jewelers. For centuries, gold has been used to stabilize trade, express opulence and preserve wealth. Here at Vrokhi, our pieces adorn, elevate, and transcend time, both in meaning and intrinsic value.
You are deserving of that lifestyle – timeless, valuable and simple elegance.
The 5X Promise
Values
Our values are centered in respect.
Respect for:
1. Nature: Our conflict-free gold can be worn and passed down to generations forever. Pure 18k gold is recyclable and is not a disposable commodity.
2. Intrinsic Value: Solid 18k gold is an asset which holds its value, can appreciate over time and can be resold and recycled easily.
3. Human Connection: We give back to Women and Mental Health organizations because feeling good about ourselves come from jewelry on the outside, and compassion from the inside.
About Zenah
I’m an engineer with a very active imagination, and a deep appreciation for math, cultures and the fine things in life.
I wanted to create jewelry embodying my three most important principles: freedom, ethics and beauty. I also wanted to reflect the depth of a region which made me who I am: the Mediterranean.
Coming to Canada from where there is an abundance of local artisan jewelers, the gap in the North American market was shining bright to me. I noticed quite a distance between overpriced mass-produced jewelry, and overpriced signature jewelers (yes, they’re both overpriced) with hardly anything truly luxurious and honest in between. There are a lot of options for day-to-day semi-precious metal jewelry, yet very little options for high-purity solid gold.
Specifically jewelry made for women with whom I share a lifestyle of timeless and simple elegance.
People with a trained eye, know that buying low-grade gold at the prices available today does not truly reflect their money’s worth.
And that’s why I married my technical and artistic sides to create Vrokhi, and give you high quality jewelry that truly respects our world and our intelligence.
